Las Vegas, NV (December 4, 2007) -- The PGA TOUR announced today that TPC Canyons in Las Vegas - part of the TOUR's TPC Network of premier private and resort golf facilities will be renamed TPC Las Vegas, effective on Monday, December 10. The renaming is part of an overall re-positioning initiative designed to more closely align the club with the worldwide resort destination of Las Vegas, as well as to celebrate the rich history and storied past of golf in the city of Las Vegas.
National advertising reflecting the name change will begin running in mid-December. Over time, all of the club's branding materials, including the logo, club signage, etc. will transition to the TPC Las Vegas name. A major component of the re-positioning will be an extensive re-design of the clubhouse interior with artifacts, photographs and memorabilia depicting great moments in Las Vegas golf history, and paying tribute to the players, tournaments and iconic personalities that have transformed the city of Las Vegas into one of the most exciting, dynamic and desirable golf resort destinations in the world. The club's caddie program will further help bring to life the story of golf in Las Vegas, with walking caddies serving as storytellers about great moments in Las Vegas golf history as they assist golfers in enjoying a true PGA TOUR experience.
"We are very excited about the re-positioning of the club, which will have a dramatic effect on our ability to market the property to a worldwide audience of leisure and business travelers, event planners and conventioneers," said General Manager Dan Hammell. "At the same time, our tribute to the history of golf in Las Vegas will help golfers to fully appreciate the considerable impact the city of Las Vegas has had on the game of golf."
The PGA TOUR's newly named TPC Las Vegas is the sister club to the private TPC Summerlin, home to the Justin Timberlake Shriners Hospitals for Children Open, scheduled for October 13-19, 2008. TPC Las Vegas is located at 9851 Canyon Run Drive in Las Vegas. For more information, please call 1-877-NOW-GOLF (669-4653).
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